ABOUT
The NAB Group
Hey, I’m Bill Schrlau—founder and creative lead at The NAB Group.
What started as a collaborative beauty collective built around fashion, editorial, and commercial work has grown into something much bigger: a place where creativity, education, and professional growth all come together. At NAB, we believe success happens when talent is supported, skills are sharpened, and people lift each other up.
Our Mission
Life (and career) can be messy—but with the right guidance and tools, amazing things happen. We’re here to help you level up, push your craft forward, and open doors you didn’t even know were there.
What We Do
Creative Work
From runway to music videos, editorial to advertising, NAB thrives on collaboration. With experience across salons, shoots, and major campaigns (plus features in top industry publications), our work is rooted in artistry and vision.
From runway to music videos, editorial to advertising, NAB thrives on collaboration. With experience across salons, shoots, and major campaigns (plus features in top industry publications), our work is rooted in artistry and vision.
Education
Knowledge is power. Whether in the salon, the classroom, or on stage, we share real-world skills and strategies that help stylists and creatives grow. Guest artist sessions, workshops, or custom programs—we bring fresh, practical education to wherever it’s needed.
Knowledge is power. Whether in the salon, the classroom, or on stage, we share real-world skills and strategies that help stylists and creatives grow. Guest artist sessions, workshops, or custom programs—we bring fresh, practical education to wherever it’s needed.
Coaching
Personal growth is the foundation of success. Our coaching sessions start with an honest assessment, then we create a roadmap to help you crush your goals with clarity and confidence.
Personal growth is the foundation of success. Our coaching sessions start with an honest assessment, then we create a roadmap to help you crush your goals with clarity and confidence.
Consulting
For teams and businesses, we dig into your operations, your people, and your challenges—then map out solutions that get results. Think of us as partners invested in your success.
For teams and businesses, we dig into your operations, your people, and your challenges—then map out solutions that get results. Think of us as partners invested in your success.
Why NAB
With NAB, you’re not just booking a project, a class, or a consult—you’re joining a community built on creativity, collaboration, and growth. We don’t promise perfection, but we do promise results, realness, and a team that’s always in your corner.
Let’s make awesome things happen.
—Bill Schrlau
www.schrlau.com
—Bill Schrlau
www.schrlau.com
Bill Schrlau
NAB began with my inner circle, the people closest to me who shared the same passion for education, growth, and raising the standards in our industry. We were focused not just on creating great work, but on helping each other build better careers, stronger incomes, and greater recognition for the artistry we bring to the beauty world.
Over time, I realized there were more of “my people” out there, artists who want to push their craft forward and lift up the industry as a whole. That’s what keeps NAB growing.
I’ve spent years behind the chair, backstage at shows, and on set for shoots and campaigns, and I’ve been lucky to share that experience through education, writing, and mentoring. With NAB, my goal is to take all of that and create opportunities that help others succeed, whether that’s in their artistry, their business, or their personal growth.
With NAB, you’re not just part of another project, you’re part of a movement built on collaboration, creativity, and real results. Together, we’re changing what success looks like in beauty.
